The 17 best TV and device deals early in Amazon Prime Day

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If you haven’t heard the words “Amazon Prime Day” in almost a year, that’s about to change. Earlier this month, Amazon announced that its annual discount event will be held on July 12-13, and it’s bigger than ever, with promotions in more than 20 countries.

Countless products have already received hefty discounts that can be accessed in a variety of ways. Amazon Live, the site’s livestream shopping service, has just launched its early Prime Day deal initiatives. Right now, customers can shop Pre-Prime Day discounts alongside celebrities like Hilary Duff, who will be joining some of their favorite small business owners as they share the inspirational stories behind their brands. You can stream all the action on Amazon’s website or on Fire TV via the Amazon Live Shopping app. The celebrations leading up to Prime Day also include the site’s famous 24-hour deals of the day and the site’s lightning deals, which typically only last a few hours.

If you’ve ever shopped during Prime Day, you know that items tend to fly off virtual shelves faster than anyone can keep track of. This is especially true for traditionally expensive products like TVs, which rarely experience such significant price reductions. That’s where Amazon’s early Prime Day deals come in: by shopping now, you’ll lock yourself into Prime Day caliber discounts, but you won’t have to wonder if your dream TV might sell out before you even add it to your cart.

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Below we’ve rounded up 17 early Prime Day deals across TVs and Amazon devices that are worth buying ahead of the 48-hour event. Order your favorites as soon as possible because there’s no telling how long these early offers will last.

Another notable discount comes from manufacturer Insignia, whose 24-inch HD Smart Fire TV is now 47 percent cheaper. That brings the top-of-the-line compact TV to $90, or less than a pair of AirPods. At the other end of the spectrum, Toshiba’s C350 Series 65-inch 4K UHD Smart Fire TV got a massive discount itself. It normally costs $600, but today it’s on sale for $430. Thanks to high-end features like Dolby Vision HDR (the same picture technology used in Dolby cinemas) and embedded surround sound speakers, you can be sure you’re getting what you pay for.

Not looking for a new TV but want to add Fire to your current screens? The Fire TV Stick 4K Max, Fire TV Stick Lite, and Fire TV Stick (3rd Gen) can make this possible. Right now they are $45, $20 and $25 respectively. If you prefer an even more tech-savvy approach, consider the 4K Fire TV Cube, which offers the same features with a hands-free, Alexa-powered operating system in a compact package that easily fits on an entertainment console. It’s now 42 percent off at $70.

Those who’d rather upgrade their smart home devices are in luck: Amazon’s signature Alexa-powered home speakers and tablets have also been slashed in price. The Echo Dot (4th generation), Amazon’s most popular smart speaker, is now 20 percent off at just $40. If you prefer visual devices, check out the Echo Show 15. The touchscreen tablet not only connects your smart home devices in one place, but also offers streaming and internet browsing. It’s garnered more than 4,200 five-star reviews from buyers who say it’s just what their home needs, and it costs $85 bundled with its smaller companion, the Echo Show 5.

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This list is just the beginning of what is arguably the biggest Prime Day ever. To access even more early discounts, visit Amazon’s Prime Day homepage, which updates in real-time to showcase the best deals across the site.

Buy it! $89.99 with Prime (originally $169.99) at

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