- Tesla has reportedly submitted plans for a diner and drive-in movie theater to the city of Los Angeles.
- In 2018, Elon Musk said he wanted to create a supercharger station with a restaurant and drive-thru.
Tesla plans to build a Supercharger station with a 24-hour diner and drive-in movie theater in Los Angeles, according to a Bloomberg report.
According to the publication, the electric car maker submitted the plans to the City of Los Angeles on May 19. According to Bloomberg, Tesla plans to build the luxury supercharger station at 7001 West Santa Monica Boulevard in Hollywood. Electrek was the first to report the plans citing a tweet with a schematic representation of the two-story diner covering an area of 9,300 square meters.
The location will have 28 Supercharger booths and two cinema screens that can seat over 200 people, Bloomberg reported. Customers can view the two screens from either their car or a rooftop seating area, per the project description for the site referenced by Bloomberg. According to the plans, customers can also order groceries and have them delivered directly to the car.
The project description for the website says it will show movies that take about as long as it takes to charge a Tesla – around 30 minutes.
— MarcoRP (@MarcoRPTesla) May 21, 2022
Tesla did not respond to a request for comment on its plans for the site. Insiders could not confirm the site plans with the city. The plans must first be approved by the city.
The project details did not include information on pricing, menu options, or when the venue would open to customers. Located in the heart of downtown Hollywood, the address is currently home to a pizza chain called Shakey’s Pizza Parlor, which appears to still be taking orders.
News of the Tesla Diner and Drive-In comes almost four years after Tesla CEO Elon Musk tweeted first on building an “old school drive-in, roller skate & rock restaurant” in Los Angeles. In 2021, Tesla filed an application with the US Trademark Office to use its brand assets in restaurant services.
Musk’s plans to turn EV charging stations into entertainment and dining destinations reflect a larger trend in the industry. In February, Insider reported that top design firms were creating concepts for charging stations that included everything from gyms and coffee shops to parks and study spaces.
Charging infrastructure is a major hurdle to EV adoption. Insider’s Dominick Reuter previously reported that one in five EV owners has switched back to gas cars because charging was too much “a hassle.”
Last summer, CNBC reporter Brian Sullivan and Axios editor Dan Primack broke down some of the problems EV drivers can face on the road — from “frantically” searching for open chargers to waiting 40 minutes in triple-digit heat on charging a car. Both concluded that the best way to help drivers switch to electric cars is to target charging stations.
“Give people a place to stop and shop,” Sullivan said. “Give them something to do.”
By redesigning charging stations instead of duplicating gas stations, Tesla and other electric car makers could counteract the hesitant adoption of EVs. To date, several Tesla charging stations already include lounges with coffee bars, vending machines and Tesla merchandise.