Today Roku, Inc. (NASDAQ: ROKU) announced that Paramount+ will be launching later this month as a premium subscription within the Roku Channel. The launch brings Paramount+’s critically acclaimed originals, hit movies, a world-class library of popular series, 24/7 news and top sports directly to consumers via The Roku Channel.
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Paramount+ on the Roku Channel. (Graphic: Business Wire)
Users can subscribe to Paramount+’s Ad-supported Essential Plan ($4.99 monthly) or Paramount+’s Ad-Free Premium Plan ($9.99 monthly) on The Roku Channel.
As part of the Paramount+ experience for premium subscriptions, Roku has also created a dedicated live TV guide for all Paramount+ live content, marking the first time a dedicated program guide has been created for a premium subscription partner. The dedicated live TV guide gives consumers access to Paramount+ live content in one place. This includes marquee sports like THE NFL ON CBS and UEFA, as well as breaking news from CBS News Network and the latest entertainment news from Entertainment Tonight. Premium subscribers also have access to their local live CBS station, which includes the live stream of must-watch events and specials. The addition of Paramount+ to The Roku Channel also marks the first time live sports content is available to streamers on premium subscriptions.
“Paramount+ offers a wide range of content for the whole household, including original dramas, blockbuster films, popular unscripted series, sports and news, all at a competitive price,” he said Jeff Shultz, Chief Strategy Officer and Chief Business Development Officer, Paramount Streaming. “We’re excited to extend our successful partnership with Roku and bring Paramount+ to The Roku Channel.”
“We are extremely excited to partner with Paramount+ as it continues to grow and be able to offer our audience easy access to its exceptional content, intellectual property and live news and sporting events,” he says Rob Holmes, Vice President, Programming. “Premium subscriptions connect today’s highest-quality content providers to the millions of streamers on The Roku Channel, and we’re excited to introduce streamers to everything Paramount+ has to offer directly on The Roku Channel.”
The Roku Channel offers premium subscriptions to over 50 services. It gives users a consistent one-click experience and allows for easy subscription management with a single monthly bill. The Roku Channel users can now easily browse Paramount+ content before signing up, and then enjoy a seven-day free trial with one click, with no additional apps or other fees required. Once registered, users can view Paramount+ content within the Roku Channel.
Paramount+ combines live sports, breaking news and plenty of entertainment with big originals like 1883 and Halo, family favorites like Sonic the Hedgehog 2 and PAW Patrol: The Movie, blockbuster films like A Quiet Place Part II and The Lost City, popular shows without Screenplay like RuPaul’s Drag Race All Stars and unmatched sports programs.
The Roku Channel offers a diverse range of more than 80,000 free movies and programs and over 300 linear TV channels in the United States. It licenses and distributes content from more than 300 partners. In the fourth quarter of 2021, The Roku Channel reached US households with an estimated 80 million people. The Roku Channel was one of the top 5 channels on the Roku platform in the US by active account reach and streaming hours engagement in Q2 2022.
About Roku, Inc.
Roku pioneered streaming to TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and offer advertisers unique ways to engage consumers. Roku streaming players and TV-related audio devices are available in the US and select countries through direct retail sales and service provider licensing agreements. Roku TV™ models are available in the US and select countries through licensing agreements with TV brands. Roku is headquartered in San Jose, California, USA
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us as of the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that could cause our actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These statements include, but are not limited to, the content, benefits, and availability of Paramount+ on The Roku Channel; trends related to TV streaming; and the features, benefits, growth and reach of The Roku Channel and the Roku Platform. Except as required by law, we undertake no obligation to publicly update these forward-looking statements or to update the reasons that cause actual results to differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are identified from time to time in Roku, Inc.’s filings with the Securities and Exchange Commission, including our Quarterly Report on Form 10-Q for the quarter ended June 30, 2022 and our annual report on Form 10-K for the year ended December 31, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available free of charge from Roku.
Roku is a registered trademark of Roku, Inc. in the US and other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective owners.
Paramount+, a direct digital subscription video-on-demand and live streaming service, combines live sports, breaking news and entertainment. The premium streaming service offers an extensive library of original series, hit shows and popular movies across all genres from world-renowned brands and production studios including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home for unmatched sports programming, including all CBS sporting events, from golf to soccer to basketball and more, as well as exclusive streaming rights to major sports properties, including some of the biggest and most popular soccer leagues in the world. Paramount+ also allows subscribers to stream local CBS stations live in the US, in addition to being able to stream CBS News Streaming Network for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
For more information about Paramount+, please visit www.paramountplus.com and follow @ParamountPlus on social platforms.
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