Legendary game renamed EA Sports ends partnership

One of video game The most well-known franchises in the industry will soon look very different.
Electronic Arts and its subsidiary EA Sports will end a three-decade partnership with FIFA – the global governing body of football – the gaming company announced.

From next year this will be very popular FIFA Video game franchise will be known as EA SPORTS FC.

FIFA will end its collaboration with EA Sports next year.
FIFA will end its collaboration with EA Sports next year. (included)

“This new independent platform will offer new opportunities to innovate, create and evolve,” said Cam Weber, EVP and Group GM of EA Sports & Racing, in a statement.

EA SPORTS FC will allow us to achieve that future and much more…but not before delivering our biggest game ever with our current naming rights partner FIFA for another year,” he added.

Thanks to separate licensing deals with global soccer leagues in England, Spain, Italy, Germany, the United States and European soccer’s governing body UEFA, EA will continue to retain most of the team and player likenesses that have made its game so popular.

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Electronic Arts shares were essentially flat after the news.

FIFA said in a statement that it had granted EA a one-year release extension FIFA 23 Video game later this year that will feature the upcoming Men’s and Women’s World Cups organized by FIFA.

But the governing body will now look to develop new games with “third-party studios and publishers” over the next two years and is in talks for a “big new” FIFA Game 2024.

“I can assure you that the only authentic, real game bearing the FIFA name will be the best available for players and football fans,” FIFA President Gianni Infantino said in the statement.

FIFA 23, FIFA 24, FIFA 25 and FIFA 26and so on – the constant is the FIFA name and it will stay forever and will remain THE BEST.”

While EA Sports owns several other popular video game sports franchises including Driving me crazy (American football), NHL (hockey), the PGA Tour (golf) and Formula 1 (racing), according to the company FIFA is by far the biggest moneymaker.

FIFA is our biggest and most popular game and franchise,” the company said in its last annual report last year.

“Income from our FIFA franchise, including the annual console and PC game that’s consistently one of the best-selling games out there…is, and will continue to be, essential to our business.”

To to the New York Times, the FIFA Franchise has generated more than $20 billion in revenue over the past two decades.

EA declined to comment on the game’s earnings to CNN Business.

In its annual report, the company said it “has historically generated a significant portion of our net sales” — which added up nearly $7 billion in the company’s last financial year – by FIFA.

In his statement, Weber thanked the “incredible community of more than 150 million fans” for setting it up FIFA into the “world’s largest [soccer] entertainment platform.”

The gaming company also announced support for global sports giant Nike.

“We’re excited to continue and expand our long-standing partnership with EA Sports as we serve athletes at the intersection of sports, gaming and culture,” said DJ van Hameren, Nike’s EVP and CMO, in a statement shared by EA.

“Our partnership with EA SPORTS FC will authentically expand the way our communities can play and engage with sport.”

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