On Wednesday, FIFA announced the 16 North American cities that will host matches for the 2026 World Cup. There were two Canadian venues, three venues in Mexico and 11 from the United States. One of those US cities was none other than Dallas, Texas, where games will be held at the Dallas Cowboys’ home arena, AT&T Stadium.
All other cities hosting in the US will also play their games in the current NFL stadiums. They are MetLife Stadium (New Jersey), SoFi Stadium (Los Angeles), Levi’s Stadium (SF), Mercedes-Benz Stadium (Atlanta), Lumen Field (Seattle), NRG Stadium (Houston), Lincoln Financial Field (Philadelphia) and Arrowhead Stadium (Kansas City) and Gillette Stadium (Boston).
Indeed, this is not the first time that the city of Dallas has hosted the World Cup. In 1994, the city hosted the global tournament at the Cotton Bowl.
To make the athletes feel welcome, FIFA has put together a video featuring some of the best athletes in the Dallas area. The Cowboys’ Dirk Nowitzki, Luka Doncic, Clint Dempsey and Dak Prescott took turns welcoming the athletes to town. It ends with Prescott sending a football into the distance during OTAs.
Cowboys QB Dak Prescott helps welcome the 2026 World Championship to the city of Dallas
This will not only help publicize JerryWorld, but will also create an influx of jobs and revenue. According to the Cowboys team’s website, the event is expected to generate around $400 million in sales and create up to 3,000 new jobs.
Aside from a soccer game, this certainly isn’t the first major event at AT&T Stadium. The $1.3 billion building has hosted Wrestlemania, the Super Bowl, the NBA All-Star Game, the NCAA Final Four, concerts and several boxing matches.
All of this defines business mogul and billionaire Jerry Jones very happy. The Cowboys owner was with FC Dallas and the Dallas Sports Commission in the AT&T Discovery District on Thursday to accept the host city nomination. Here’s what the GM had to say about this new opportunity for his lucrative stadium:
“The longer I’ve been in sport, the more I realize how important football is to this world. When we built this stadium, there should be great, great events. And it wasn’t just American football. This is a great opportunity for Dallas. And such a great opportunity for Texas. When you see world-class competition, your aspirations rise. The more I became associated with the Cowboys, the more I saw how important football is to the sport.”
Four years from now, summer football will finally be showing at AT&T Stadium. Well, a different kind of football.