Condense gets $4.5 million for its studio to stream live events in the Metaverse

The Metaverse promises a lot of interesting things, and now Condense is bringing live, real-world events into the mix. The company focuses on the artists and performers and believes that fantastic content comes first. In addition, Condense wants to offer a simple, reliable and transparent service. Now, with an additional $4.5 million in funding, Condense plans to build relationships with artists, labels, content creators and Metaverse platforms. Check out the press release below to learn more.

Condense — the world’s first company to bring the power, connection, and immersiveness of live, real-world events to the metaverse — has a $4.5 million round led by LocalGlobe, 7percent Ventures, and Deeptech Labs as well Angels including a platinum-selling grime artist, ex-English footballer and sports presenter, Tom Blomfield (Monzo), renowned music executive Grace Ladoja MBE and Ian Hogarth (Song Kick).

Founded in Bristol in 2019, Condense is the only company in the world with the end-to-end capture and streaming technology to stream real-world events, such as music and sporting events, live in 3D applications. The company uses cutting-edge computer vision, machine learning, and proprietary streaming infrastructure to ingest and embed live 3D video (Video 3.0) into any Metaverse game, mobile app, or platform built with Unity or Unreal Engine.

Lifelike live performances can be streamed directly into virtual worlds and gaming platforms used by billions of people worldwide – without VR headsets. Because events are streamed live as “real-world” three-dimensional video, each player’s perspective is as unique and dynamic as a live physical event – and their experience just as memorable.

In addition to the funding announcement, the company has also opened the world’s first Metaverse studio in partnership with Watershed – Bristol’s cultural cinema and creative technology venue – to give established artists and emerging talent access to this technology. The studio is a metaverse-first venue and can also accommodate a live audience. In partnership with another organisation, a studio will soon open in London, followed by other studios internationally.

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With Condense, broadcasting live in three dimensions to the Metaverse is as natural and easy as performing on a traditional camera, without the need for green screens or post-production, allowing for an instant connection with the audience in real time.

  • Watch a video of Grove’s live performance, recorded and streamed by Condense in Video 3.0, here: https://youtu.be/bEmO1rrqOtI

Bristol-based singer and producer Grove, who was among the first artists to pioneer Condense technology, said: “The minds behind the technology are pushing the boundaries of technically sound performance sharing. This is great for accessibility and opens up exciting new ways for fans to connect with their favorite artists.”

Video 3.0 offers completely new experiences for fans online. The audience can attend concerts or sporting events with friends, move freely among the virtual crowds and take part in the action up close. Because the performances are live, fans can interact with the artist—a digital step up from holding a banner at a performance—and artists can reply, offer greetings, answer questions, or play a requested track in real time.

Condense harnesses the sense of connection you get when you see your favorite band, artist, team, or sports star perform live, while offering an unprecedented level of access, participation, and inclusion never seen before — and providing at the same time artists, rights holders and metaverse platforms the opportunity to create completely new revenue streams.

Grace Ladoja MBE, co-founder of METALLIC INC and renowned artist manager, said, “Culture and community drive music. This is how we connect with where we come from and where we want to go. Condense’s technology opens a new platform for these communities and cultures, diversifying the voices in the metaverse by making it live and accessible. It has the potential to inspire and empower a new movement of artists and fans. This is both exciting and meaningful.”

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Ziv Reichert, Partner at LocalGlobe (recently ranked the number one UK seed investor by Dealroom), said: “Hundreds of millions of people are hanging out on immersive 3D platforms like Roblox, Rec Room, Fortnite, Sandbox, Decentraland and VRChat; participate in virtual events, socialize and be creative. At the same time, player demand for live entertainment in these virtual worlds has never been greater. Condense has built the infrastructure to connect the two – now music artists, sports stars and creatives can perform live in the Metaverse, to the largest stadium audience imaginable.”

Andrew Gault, founding partner of 7percent ventures, said: “When I invested in Oculus almost 10 years ago, my dream was to deliver experiences that seamlessly blended the digital and the physical. Condense has now made this possible in all video games and platforms without the need for VR headsets. What they have built is already a reality and will change the way the whole world engages online.”

Miles Kirby, CEO of Deeptech Labs, said: “The Metaverse requires new infrastructure, much of which is new territory and requires next-generation machine learning and machine vision. Condense has the deeptech experience and vision to make the metaverse the number one destination for live events.”

Nick Fellingham, CEO and Co-Founder of Condense, said: “The Bristol scene has long been a world-renowned melting pot of diverse cultures and music, and in recent years has also evolved into a hub for game development. Now we will put Bristol back on the map with the world’s first Metaverse live streaming studio, bringing together the energy of live events with the massive scale of the Metaverse. The Video 3.0 infrastructure we developed brings the technical complexities of live streaming to the Metaverse, allowing people to be creative. Video 3.0 will not only transform how we experience live events online, but fundamentally how we engage with each other.”

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The original press release is available on Business Wire.

Spencer Hulse is an editor at Grit Daily News. He reports on affiliate, viral and marketing news.

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