After securing the rights to the International Home Marketing Area for Germany and Mexico in December, the Kansas City Chiefs announced that six members had been appointed to the club’s first International Expansion Advisory Board in Germany. The club plans to set up a complementary advisory board for the Mexican market in the coming months.
The group of professionals come from all over Germany with diverse backgrounds and will provide market specific expertise while the club keeps an eye on Chiefs Kingdom’s continued growth and expansion in the country. The Advisory Board will assess and provide feedback on club marketing, business development and communications plans, and will help the team build deeper relationships with key stakeholders across brands, media, sports governing bodies, supporters groups and non-profit organisations.
“This is a proud day for the Chiefs franchise and the Hunt family as the club has supported and invested in the global growth of American football and its fan base for more than 30 years,” said Chiefs President Mark Donovan. “Our club’s goals for international expansion require a thoughtful, long-term commitment to Germany and its football fans. We are pleased to introduce this group of dedicated, innovative leaders who will guide us on our current and future efforts in the marketplace and to exceed those goals. We still have a lot to learn and look forward to getting started.”
The members of the Board of Directors are in alphabetical order:
- Jana Bernhard, Managing Director, S20
- Holger Blask, Marketing and Sales Director, German Football Association
- Andreas Jung, Member of the Board, FC Bayern Munich
- Marco Klewenhagen, Managing Director SPONSOR
- Wolfram Kons, Head of Charity and Vice President, RTL Foundation – We help children
- Karsten Petry, Head of Marketing and Sales, Deutsche Sporthilfe
“The Kansas City Chiefs have shown great commitment to the growth of American football in Germany. FC Bayern understands the value of an international presence to learn and advise on how to better engage with local fans, which is evident at our offices in New York, Shanghai and Bangkok. I look forward to working with the Chiefs Advisory Board, which provides strategic advice and support,” said Andreas Jung, board member of FC Bayern Munich.
“I am excited to join the Chiefs Advisory Board in Germany along with some major sports leaders to support the global growth of American football and the NFL,” said Jana Bernhard, Chief Executive Officer of S20.
The board is scheduled to meet quarterly, with a focus on alignment with significant events both on the NFL calendar and in Germany.